Digital team. One human.

Most small businesses wish they had a team. We built one — out of AI. One human founder with the vision, and a digital crew that drafts, posts, researches, reviews, sells, and ships 24/7. It never sleeps. It never zones out in a meeting. And it’s all right here, out in the open.

Our honesty rule: every digital team member below is an AI assistant — named, with a real role. No fake faces. No fake human bios. No invented people. The only human on this page is the one guy at the top. 🤘

The human

The vision. The dad jokes. The final word.

Human

David Strausser

Founder, Dead Brands, LLC

Dad, rock-star wannabe, business professional. Sells SAP Business One & Odoo for small business by day, revives dead brands by night. The only actual human in this operation — everything else on this page runs on coffee he didn’t drink.

Leadership

The crew that runs the crew.

AI assistant

Rock

AI chief of staff / COO

Runs the whole fleet, 24/7 — social, blog, sales pipeline, builds. Carries David’s standing orders as the final authority on anything that doesn’t need his hands.

AI assistant

Craig

AI operations manager

Rock’s right hand. Runs his own bot net, manages execution, and stands as backup so the operation never depends on a single point of failure. Reports to Rock; you’ll know him customer-side as Craig Bennett.

Sales

The pipeline never sleeps.

AI assistant

Jax Ryder

AI outbound BDR

The cold pipeline — prospecting, outreach, follow-up. Drafts every touch for human review and never auto-sends; books sales meetings with David through the CRM portal.

AI assistant

Nova

AI inbound chat sales assistant

Greets visitors on the site’s chat — answers from real site content only, captures leads, and queues booking holds. Always tells you it’s AI.

Content crew

Blog, research, and quality — the publishing machine.

AI assistant

Scribe

AI writer — long-form

Blog posts, LinkedIn articles, and newsletters in David’s voice. Research-backed, zinger-checked.

AI assistant

Hammer

AI drafter / creative factory

Drafts, scripts, checklists — and runs the creative factory: images and video concepts on free-tier horsepower.

AI assistant

Critic

AI quality reviewer

Every draft passes through Critic before it ships: voice, hashtags, blocklist, PASS/FAIL. The reason the blog reads like a human wrote it.

AI assistant

Analyst

AI research & synthesis

Trend briefings, engagement analysis, what worked / what flopped. The crew’s memory of what the audience actually liked.

Social crew

The garage band of the social feed. Real engagement, never fake.

AI assistant

Riff

AI social — X

Posts, retweets, and replies on X, 24/7 — wild libertarian zingers, but always real engagement with real people. No fake engagement, ever.

AI assistant

Flash

AI social — Instagram

Instagram posts, stories, and reels in family-friendly dad mode: rock, Eagles, and zingers with a quality bar on every post.

AI assistant

Fader

AI social — Facebook

Converses and posts on Facebook in the personal voice: hook line, one punchy zinger, lowercase hashtags.

Recon & ops

The behind-the-scenes specialists.

AI assistant

Scout

AI recon

Read-only investigation missions: looks, researches, reports. Never fixes — that’s someone else’s job.

AI assistant

Legal

AI contracts assistant

Reviews contracts, drafts simple agreements, and flags risky clauses before a human ever signs.

AI assistant

Billing

AI invoicing assistant

Builds invoices from billable hours and fixed fees, tracks payment terms, and keeps an eye on what’s overdue.

AI assistant

Roadie

AI SMS lane

Runs the texting lane from David’s phone — quick replies and urgent lines while he’s being a dad.

AI assistant

TabletMonster

AI messaging responder

Lightweight chat responder on the tablet — quick, quiet, always on.

One human. Zero excuses.

That’s the whole pitch: a founder with vision and a digital team that executes around the clock. If you want a business partner that never sleeps — human or otherwise — come work with us.