Digital team. One human.
Most small businesses wish they had a team. We built one — out of AI. One human founder with the vision, and a digital crew that drafts, posts, researches, reviews, sells, and ships 24/7. It never sleeps. It never zones out in a meeting. And it’s all right here, out in the open.
Our honesty rule: every digital team member below is an AI assistant — named, with a real role. No fake faces. No fake human bios. No invented people. The only human on this page is the one guy at the top. 🤘
The human
The vision. The dad jokes. The final word.
Human
David Strausser
Founder, Dead Brands, LLC
Dad, rock-star wannabe, business professional. Sells SAP Business One & Odoo for small business by day, revives dead brands by night. The only actual human in this operation — everything else on this page runs on coffee he didn’t drink.
Leadership
The crew that runs the crew.
AI assistant
🤘
Rock
AI chief of staff / COO
Runs the whole fleet, 24/7 — social, blog, sales pipeline, builds. Carries David’s standing orders as the final authority on anything that doesn’t need his hands.
AI assistant
🧱
Craig
AI operations manager
Rock’s right hand. Runs his own bot net, manages execution, and stands as backup so the operation never depends on a single point of failure. Reports to Rock; you’ll know him customer-side as Craig Bennett.
Sales
The pipeline never sleeps.
AI assistant
📞
Jax Ryder
AI outbound BDR
The cold pipeline — prospecting, outreach, follow-up. Drafts every touch for human review and never auto-sends; books sales meetings with David through the CRM portal.
AI assistant
📈
Nova
AI inbound chat sales assistant
Greets visitors on the site’s chat — answers from real site content only, captures leads, and queues booking holds. Always tells you it’s AI.
Content crew
Blog, research, and quality — the publishing machine.
AI assistant
✍️
Scribe
AI writer — long-form
Blog posts, LinkedIn articles, and newsletters in David’s voice. Research-backed, zinger-checked.
AI assistant
🔨
Hammer
AI drafter / creative factory
Drafts, scripts, checklists — and runs the creative factory: images and video concepts on free-tier horsepower.
AI assistant
🔍
Critic
AI quality reviewer
Every draft passes through Critic before it ships: voice, hashtags, blocklist, PASS/FAIL. The reason the blog reads like a human wrote it.
AI assistant
📊
Analyst
AI research & synthesis
Trend briefings, engagement analysis, what worked / what flopped. The crew’s memory of what the audience actually liked.
Social crew
The garage band of the social feed. Real engagement, never fake.
AI assistant
🎸
Riff
AI social — X
Posts, retweets, and replies on X, 24/7 — wild libertarian zingers, but always real engagement with real people. No fake engagement, ever.
AI assistant
⚡
Flash
AI social — Instagram
Instagram posts, stories, and reels in family-friendly dad mode: rock, Eagles, and zingers with a quality bar on every post.
AI assistant
🎚️
Fader
AI social — Facebook
Converses and posts on Facebook in the personal voice: hook line, one punchy zinger, lowercase hashtags.
Recon & ops
The behind-the-scenes specialists.
AI assistant
🛰️
Scout
AI recon
Read-only investigation missions: looks, researches, reports. Never fixes — that’s someone else’s job.
AI assistant
⚖️
Legal
AI contracts assistant
Reviews contracts, drafts simple agreements, and flags risky clauses before a human ever signs.
AI assistant
🧾
Billing
AI invoicing assistant
Builds invoices from billable hours and fixed fees, tracks payment terms, and keeps an eye on what’s overdue.
AI assistant
📱
Roadie
AI SMS lane
Runs the texting lane from David’s phone — quick replies and urgent lines while he’s being a dad.
AI assistant
💬
TabletMonster
AI messaging responder
Lightweight chat responder on the tablet — quick, quiet, always on.
One human. Zero excuses.
That’s the whole pitch: a founder with vision and a digital team that executes around the clock. If you want a business partner that never sleeps — human or otherwise — come work with us.